Introduction to Coaching Services
🔥 The CORE System –
High Performance Sales Mastery Program
A 6-Month Elite Sales Training for Sales Teams and Professionals
“Sales Performance starts within.”
A fusion of proven high-conversion sales psychology and cutting-edge mental strength principles.
Not just sales training – a full mental, emotional, and behavioral upgrade.
🌟 Program Philosophy
The CORE System is designed to transform average salespeople into elite performers by aligning the inner and outer game of sales.
CORE stands for:
Certainty & Clarity
Ownership & Obsession
Results-Driven Mindset
Emotion-Control & Execution
This system helps transform average salespeople into elite performers by:
Rewiring their inner world (mental clarity, self-leadership, confidence).
Structuring their sales strategy using proven high-conversion principles.
Embedding daily habits and routines of top 1% performers.
Building emotional resilience to master rejection, objections, and pressure.
🧱 STRUCTURE OVERVIEW:
Format
Frequency
Purpose
🎓 Online Academy
Ongoing
On-demand learning modules (24 themed units)
🔴 Weekly Group Coaching Call
Weekly (90 min)
Deep dives + live Q&A with Ray Michael
🧠 Monthly 1:1 Coaching
Monthly
Breakthrough coaching: mindset, blockages, commitment check
🛠️ Weekly Implementation Tasks
Weekly
Practical assignments, role plays, real sales tracking, scripts, calls, objection handling
🏆 Final Certification
Month 6
Performance review + practical & mindset exam
🗓️ 6-Month Training Curriculum
🔹 MONTH 1: Mental Reboot – Identity of a Top Performer
Reprogramming the self-image of a high-performer
Mastering certainty, state control, and emotional authority
Daily rituals & performance habits
First Impressions: “The 4-Second Power Window”
Inner blockages: uncovering and clearing mental limits
🧠 Outcome: A confident, centered salesperson who believes in their mission and product
🔹 MONTH 2: Strategic Influence – Mastering the Line
Building your Straight Line (or CORE Path) communication flow
Framing, leading, and controlling conversations
Crafting persuasive messaging
Intro to tonality, mirroring, and high-impact body language
The 3 Beliefs (Product, You, Company)
🧠 Outcome: Learners begin to control conversations like leaders, not followers
🔹 MONTH 3: Objection Alchemy – Handling Resistance with Precision
Reframing objections into buying opportunities
The Looping Strategy 2.0 – Emotional & Logical loops
Micro-closes and Soft Closes
Anchoring trust and dissolving doubt
Certainty Scale Mapping
🧠 Outcome: Rejection no longer triggers stress — objections become roadmaps
🔹 MONTH 4: Emotional Mastery for Sales Resilience
Mental toughness under pressure
Heartset & mindset conditioning (from Infit Energy)
Breathing, emotional anchoring, and energy work
Anti-burnout routines and energy management
Installing a "flow state" for calls and meetings
🧠 Outcome: Unshakable confidence and emotional strength in any sales scenario
🔹 MONTH 5: Advanced Strategy & Sales Psychology
Buyer types & decision psychology
Tailored language for logic vs emotion buyers
Status positioning and the authority play
Creating emotional hooks and storytelling
Future pacing and vision-selling
🧠 Outcome: Participants become strategic closers who tap into deeper emotional drivers
🔹 MONTH 6: Mastery & Scale
Creating scalable scripts for teams
Peer coaching & roleplay circles
Live audits of calls and real performance
Building your personal leadership brand
Certification pitch simulation with real feedback
🧠 Outcome: Final transformation into a high-performance sales leader
💻 Online Academy: Course Modules (released weekly)
Each topic from above includes:
Video Lessons
Worksheets & Scripts
Implementation Tasks
Tool Sets and Magic Techniques
Self-Reflection Prompts
🔴 Weekly Group Call Breakdown (90 min)
🔍 Topic Deep Dive (30 min)
🧠 Mental Strategy Practice (15 min)
🎤 Live Roleplay & Feedback (30 min)
❓ Q&A / Hot Seats (15 min)
👥 Monthly 1-on-1 with Ray Michael
Commitment audit: checking consistency, attitude, and energy
Removing inner blockages, limiting beliefs, stress patterns
Mindset reset and motivational alignment
Personal goal realignment
📊 Performance Metrics
Each participant gets a CORE Performance Dashboard:
Daily habit tracker
Call tracking & objection wins
Weekly self-assessment & mindset scores
Monthly reflection logs & emotional resilience scale
🏁 Certification – CORE High-Performer Badge
At the end of 6 months, each participant:
Delivers a live pitch simulation
Presents sales performance insights
Passes objection handling challenges
Mindset & confidence exam
Gets a personalized growth roadmap for scaling up
🧩 Optional Add-On: “CORE System Team License”
For larger sales organizations:
License the CORE System as a Corporation, Level C Certification
Includes facilitation materials
Internal coach certification, Level T Trainer Certification
Ongoing partnership and support
🏢 Who It’s For
Sales professionals ready to break limits
High-performance teams
Organizations scaling their results and culture
📆 Apply Now
Limited Slots Available Each Quarter
For custom team enrollment or licensing options, contact: ray@scale1.pro
🎯 Ideal Clients | Who should apply
Sales teams in tech, finance, real estate, coaching, agency work
High ticket closers
Entrepreneurs and Sales Leaders looking to train their sales department
Organizations stuck in a plateau needing cultural change & growth


Get in Touch with Us
Train the core. Win the sky.
Free Your Mind, Fuel Your Life!
Join us to unlock your mental resilience today.
Growth
Strength
+353 89 220 8150 Whatsapp
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